For more than 140 years, Mercedes-Benz has shaped the way the world moves forward. From pioneering the automobile to creating icons that define their time, we have always looked beyond the present to shape what comes next. Luxury evolves. Technology advances. And mobility continues to take new forms.
Now, a new chapter begins.
THE ICONS, ELECTRIFIED brings this spirit of progress to life in Vietnam, with more than 20 Mercedes-Benz models gathered across a 3,000 m² exhibition space along the Thu Thiem riverside.At the centre of the experience are five new electrified models, including one fully electric model and four plug-in hybrids. From compact cars and sedans to SUVs and ultra-luxury sedans, each represents a different expression of the Mercedes-Benz icon, reimagined for the way we move today and into the future.
Beyond the exhibition, with more than 10 models available for test drives, guests can take the wheel and discover the icons of Mercedes-Benz in an electrified new era.
29/10 – 01/11/2026
Thu Thiem Riverstage, Ho Chi Minh City
The all-electric model crowned European Car of the Year 2026.
The timeless sedan, now with plug-in hybrid technology.
Electric mobility for everyday life.
The serenity of electrification, in a true S-Class.
A more refined expression of electrification.
The flagship SUV in a special 140th anniversary edition.
...
See the legendary G TURN of the G 580 with EQ Technology up close. Some things are simply better seen in person.
Familiar ideas are reimagined across a series of immersive settings, revealing a fresh perspective on the versatility of the CLA 200 Electric in everyday life
Add your own touch to the GLC. Watch each colour become part of the bigger picture, creating a unique GLC plug-in hybrid exclusively for THE ICONS, ELECTRIFIED
More than 10 models across a range of segments will be available for test drives, giving you the chance to experience the latest ways Mercedes Benz is shaping the future of mobility.
From the birth of the automobile to the era of electrification, discover the milestones that continue to shape Mercedes-Benz today.
An exclusive space for Mercedes-Benz customers, with special experiences and live performances throughout the event.
